Who Else Wants to Slash Shopping Cart Abandonment Rates by 43% and Increase Sales

Who Else Wants to Slash Shopping Cart Abandonment Rates by 43% and Increase Sales,Dame Nike Air Presto sort gul løbesko

It's a disturbing fact but 4 out of 5 of your prospects who reach your order form will not place an order and buy something from you. In fact,MBT Schuhe Pia auf den Verkauf, depending on your industry, shopping cart abandonment rates may exceed 80%. The reasons for not placing an order can vary from one potential customer to another. Some of the reasons for not buying include anticipated buyer's remorse, technical problems with your shopping cart software or, simply, because they only clicked on the link to your order form out of curiosity. Regardless of what the reason is for them not buying there are pro-active steps that you can take that will substantially decrease your shopping cart abandonment rates.

1. The Godfather

This is my favorite technique for decreasing shopping cart abandonment. When the customer reaches my order form, I then make him a bonus offer that he cannot refuse. In order for this technique to be most effective you should make a bonus offer that has a minimum value of 40% of the product that the customer is already preparing to purchase. I strongly recommend that you try,Christian Louboutin New simples pompes chaussures cuir verni 120mmvente pas cher, test and track this offer using text, audio and video. Different markets respond differently to different methods of communication.

2. Re-state Your Guarantee on Your Order Form

Remind the customer of your guarantee policy. This will reassure the customer that all the risk is on you and not on him. Again,MBT Kaya Schuhe, my advice is that you try,Nike Free Run 2 Blå Orange løbesko, test and track making this offer using text,Hogan nouvelle beige interactive femmes 2012, audio and video.

3. Add a Graphic of the Product on Your Order Form

If you are shipping a physical product, then take a photo of the product and place it on your order form. If you are selling a digital product,HongKong Fashion Phosphor Frauen MBT Kisumu 2 Sandale - 016, then add an eBook cover or box cover.

4. Add Customer Testimonials to Your Order Form

This technique can be highly effective. In order to get the most traction from your testimonials,MBT Kisumu 2 Sandale, use audio or video testimonials. Armin Moran has a product called Audio Generator that will easily allow you to get audio testimonials from your customers and place the testimonials on your web site or order form.

In closing, I want to point out that all forms of tracking and testing are habits. And NOT testing and tracking is also a habit. One of my favorite sayings is that "we do little from logic, much from emotion,Nike Free 3.0 V2 Dame løbesko Lilla, and even more out of habit. " Either consciously or subconsciously, we form our own habits and our habits form our futures. If you do not intentionally form good habits (such as tracking and testing), then by default,Nike Free 3.0 V3 Charcoal Gray løbesko, you will subconsciously form bad ones (such as not testing and tracking.)

You make the money on-line that you make right now because you have developed the habits of a marketer who makes that amount of money on-line. In order to make more money, then you must cultivate the habits of a marketer who makes more money. And the hallmark of any great Internet marketer is that he or she tests and tracks like a mad scientist. By developing a habit of implementing, testing and tracking these four techniques to decrease shopping cart abandonment, you can make a tremendous impact on your business.相关的主题文章：

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